Setup · about under 5 minutes
Connect Instagram.
Your DMs and your comments section, staffed around the clock — and your posting schedule handled from the same place. You connect with Instagram's own login; we never ask for your password, and your account stays yours.
What it does
What your AI does on Instagram.
One Instagram account, four approved permissions, and an AI that works the whole surface — not just the inbox.
Answers DMs, and actually looks at what people send
Photos and videos are analysed, not skipped — someone who sends a picture of the product they want gets a real answer. Replies are grounded in your catalog, knowledge base and tone, the same brain your other channels use.
Turns comments into conversations
Keyword rules on any post, or on specific posts: reply publicly, slide into their DMs, or both. Add up to three tappable link buttons and we track the clicks, so you can see which post actually drove traffic.
Moderates the comments you'd rather not read
Spam and abuse get hidden or deleted automatically. A unified comments inbox shows what came in, what was answered, and what was filtered — with AI tagging that separates leads from questions from complaints.
Publishes and schedules
Feed posts, carousels, reels and stories. Generate the image with AI or upload your own, crop and filter it in the browser, write the caption with AI that can actually see the picture, add collaborators, queue the first comment, and schedule the whole thing for later.
Knows when to stop talking
Reply from the Instagram app on your phone and the AI stands down on that thread automatically. There's a per-conversation AI switch too, and keyword rules can hand a chat to a human on purpose.
Get connected
Connect it in about under 5 minutes.
Switch your account to Business or Creator
In the Instagram app: Settings → Account type and tools → Switch to professional account. Personal accounts can't use the messaging API.
This is free and reversible, and it's Instagram's requirement, not ours.
Connect from your dashboard
Add Instagram as a channel. You'll land on Instagram's own login screen, approve four permissions — messages, comments, publishing and basic profile — and come straight back.
Set up your automations
Write your comment and DM keyword rules, add ice breakers so people have something to tap, and decide what the AI may answer on its own.
Check it worked
DM your own account from another phone. You should see the message land in your inbox and get an AI reply within seconds. Instagram only lets businesses reply within 24 hours of a customer's last message, and there are no templates to reopen that window — so the AI answering fast is the point.
Stuck? Email support@247rep.app and we'll walk through it with you.
Ready to connect Instagram?
It takes about under 5 minutes. You get 100 free credits to test it properly.