Answer customer questions
Use your business knowledge and product information to respond inside connected WhatsApp conversations.
WhatsApp marketing automation
AI-assisted WhatsApp conversations for business
Answer customer questions, qualify leads, support sales conversations, and give your team a clear path to take over from one connected workspace.
Typical WhatsApp setup: about 10 minutes
Supported workflows
What your WhatsApp rep can help with
Use automation for repeatable work while keeping conversation history and human takeover available.
Qualify leads
Collect the details your team needs and keep the conversation available for human follow-up.
Work with rich messages
Process text, images, documents, and voice notes through the WhatsApp Business channel.
Support sales conversations
Share product information, assist with orders, and preserve customer context across the conversation.
Hand control to a person
Turn automation off for a conversation when a teammate needs to take over.
Manage connected accounts
View WhatsApp conversations and channel activity from the 247Rep workspace.
How it works
Connect, test, then decide where to automate
The WhatsApp account stays inside Meta's business connection flow. 247Rep provides the rep configuration and conversation workspace.
- 1
Create a rep
Add your business details, products, policies, and preferred communication style.
- 2
Connect WhatsApp
Complete Meta's embedded WhatsApp Business signup and select the account and phone number you want to connect.
- 3
Test a real conversation
Message the connected number from another phone, review the response, and adjust your rep before wider use.
- 4
Choose where people take over
Keep automation active for routine conversations and switch it off when a teammate needs to reply directly.
Questions
WhatsApp automation FAQ
What is WhatsApp marketing automation?
WhatsApp marketing automation uses software to assist with repeatable customer conversations and approved messaging workflows on WhatsApp Business. 247Rep combines AI-assisted replies, business context, and a shared workspace for connected conversations.
How long does setup take?
A typical WhatsApp connection takes about 10 minutes. Meta may require business or phone-number verification during its signup flow.
Do I connect through the official WhatsApp Business flow?
Yes. The connection uses Meta's embedded signup for WhatsApp Business accounts and phone numbers.
Can a person take over a conversation?
Yes. Automation can be switched off for a conversation so a teammate can respond directly.
Where are the setup instructions?
The WhatsApp setup guide explains the connection steps and what to prepare before starting Meta's signup flow.
Test your first connected conversation
Create a rep, connect WhatsApp through Meta, and send a test message before enabling it for customer conversations.